Cambridge United have entered a partnership with IMPECT, a leading football data provider, specialising in football-specific metrics that go beyond traditional statistics to add meaningful context to the game...
Trusted by over 100 clubs worldwide, IMPECT’s data and insights support smarter recruitment and performance analysis.
Director of Football Mark Bonner said, “I am really pleased that we will be working with IMPECT over the coming years, allowing us access to industry leading performance data.
“Their contextual analysis of player actions allows us to evaluate contributions in ways that align more closely with how we want to play. It enables smarter recruitment, supports individual player development, and gives our coaching staff clearer insights into both our own performance and that of our opponents.
“Partnering with IMPECT represents a significant step forward in our commitment to modernising our football operations. By leveraging advanced data analytics, we aim to enhance our recruitment strategies, player development, and overall performance on the pitch.
“This is an important step in our ambition to bring a more data-informed approach to football operations and aligns with our vision of building a competitive and forward-thinking football club."
Robert Rogers, Head of English Football Operations at IMPECT added, “We are proud to begin our partnership with Cambridge United.
“The club’s clear dedication to innovation and development, both on and off the pitch, makes this an exciting collaboration.
“I think I speak for all of us at IMPECT when I say that we are honoured to support the staff as on their journey toward achieving their goals.”